BYMworks Script for Cold Leads

NEW COLD LEAD DEAL

Industry: Roofing

Objective: Book Strategy Call After Discovering and Inputting Prospect's Information

Offer: Custom Strategy Call Showing You How to Get More Customers from Maps Search Traffic in 2023

Conversation Flow:

No Name Script:

Hi! This is [[YOUR NAME]] with BYMworks. I am hoping you can help me out and point me in the right direction. Who is the person to have a conversation with about sending you 2-3 more jobs a week? Who handles those new business conversations. Is that you, or somebody else?

(PAUSE and let them answer.)

OK great. Can you connect me with DM/NAME. Thanks!

Intro (always assume DM):

Hi, [[DECISION-MAKER]]?

OK great. Can you connect me with [[DM/NAME]]. Thanks!

Gatekeeper Answers

Hi, yes, [[DECISION-MAKER]] please.

Sure, just tell him it’s [[YOUR NAME]], thanks.

Just tell him it’s [[YOUR NAME]] with BYMworks, I’LL HOLD.

(If asked why you are calling): I’m calling to ask DM/NAME if he can take on 2-3 more jobs next week.

DM Answers

Hi [[DM/NAME]]?

Hi [[DM/NAME]], this is [[YOUR NAME]] with BYMworks. I’m following up on the email we sent you. Does that ring bell?

Quick Pitch:

Okay, great - well I’ll cut right to the chase. We specialize in working exclusively with roofers to get them real inbound calls directly from customers who need re-roofs.

Can you handle taking on some more roofing jobs? Great! - so what’s your focus right now - is it just any kind of re-roof and repair job? Or are you focusing more on like metal or tile roofs or commercial jobs?

OK Great. Why our clients love working with us is because we break them out of the cycle of needing to pay for every costly lead or call individually. Most roofing companies are forced to pay an outrageous price for a pay per lead service or pay per click work and then a lot of the time they never even get in touch with these “quote unquote” leads. Have you ever tried something like that [[DM/NAME]]?

(PAUSE for an answer, acknowledge and continue)

With us, we lay down the foundation for getting your phone ringing with inbound calls directly from someone who is actively searching for a re-roof. They call you directly and you have a chance to land that job right there without competing with 5 other guys. Does that make sense?

Awesome! Well, let’s set up a time for 20-30 minutes whenever you can be in front of a computer and I’ll show you how we get our roofers these kinds of results and bust up the biggest myth out there about what’s the best way to generate profitable calls for your business. What time works best for you [[DM/NAME]] a couple minutes later today or tomorrow morning?

**Set appointment, send out calendar invite, ask for best phone and email, repeat appointment back to them**

~~~Also Make Sure You Update and Confirm all customer information for Lead Name, Business Name, Business Website, Email Address~~~Both Calendar and inside Our Agency Engine System~~~

See below calendar for more Qualifying Questions and detailed script.

Q1: Are you focused on getting more residential jobs?

Q2: How many full time technicians do you currently have?

Q3: How many jobs are you doing each week right now compared to the peak season? How many last calendar year?

Q4: What are you currently doing to get more calls? (ads, billboards, mailers, etc.)

Q5: Can you confirm your website address?

Q6: Does your Google Business maps Profile have at least 10 reviews?

☝️ Make Sure You Ask For Prospect's Time Zone FIRST and use that Above BEFORE selecting a date/time ☝️

Qualifying Questions

REMINDER - A qualified demo has 4 components:

They are focused specifically on getting more residential re-roofs (not focused on commercial or other construction work)
They have an annual roofing revenue of at least $1,000,000 (about 200 re-roofs per year)
The person is the main decision maker for major expenses (usually an owner)
They must own their own domain (website) and can make edits to the site

---Go to Calendar and look what is available---

~~~Also Make Sure You Update and Confirm all customer information for Lead Name, Business Name, Business Website, Email Address~~~Both in the Calendar and inside Our Agency Engine System~~~

Questions in bold are essential:

Perfect! So, [[NAME]] because we do spend about 30 minutes to an hour getting everything presentable and prepared, I’m just going to need a couple more bits of information about your business just so I can see exactly what your needs are and Eric can be most prepared for our call. Is that alright?

1. Our program is designed to increase residential calls, are you focused on getting more residential jobs?
2. How many full time Crew Leads/Sales Guys do you guys have?
3. How many re-roof and repair jobs are you doing each week right now compared to the peak season? How many re-roofs last calendar year? And what was your revenue last year? And how is it looking this year? Growing, flat or down? (if flat or down, are you ok with that?)

-(if less than 200 re-roof jobs/year, or less than $1,000,000 revenue) So you know, our average client pays around $1,500 per month with us to exponentially grow their business. Is that something that you’d feel comfortable with?”

IF ONLY COMMERCIAL or DOING 199 OR LESS RE-ROOF JOBS (OR < $1,000,000) PER YEAR, AND THEY SAY $1,500 IS TOO MUCH (MARK UNQUALIFIED)

Ok great. What I think would be the best way to move forward would be if I could email you over some information that goes over all the details and what the next steps would be.

--What's a good email address for you?

IF DOING 200 OR MORE RE-ROOFS (OR > $1,000,000) PER YEAR, OR SAY $1,500 IS NOT TOO MUCH (KEEP GOING):

4. What are you currently doing to get more calls? (ads, billboards, mailers, etc.)

-(if nothing) if you felt like this was going to help grow your business, do you have the funds set aside to invest?

5. Typically my roofing guys are seeing anywhere around $8,000-$30,000 per job. On average, how much would you say a typical re-roof is worth to you?
6. How many more of jobs would you say you can take on per week right now without stretching yourself too thin?
7. OK great. So is there anyone else you feel would need to be there to see this on [[Date and Time]] for you to know whether or not this would be a good fit for the business? And what is your position exactly? Can we find a time to get the Owner in on this?
8. We’re going to spend some time putting an analysis together for you, so I just want to confirm you’ll be able to be in front of your computer at [[DATE at TIME]]?
9. What’s the best email address to send over an appointment reminder confirmation?
10. And is this your cell phone? We can send you a text reminder an hour before.
11. [[DM/NAME]] do you have a pen and paper handy?
12. Take my name and number down in case you need anything. [[YOUR NAME]] at [[YOUR BYMworks PHONE #]]. And also you may want to put the time into your calendar as well, its DAY/TIME.

**when someone provides information you want to dig a little bit to see what gems show up / how much money do you make, how much more do you make, can I actually help you**

Okay, great [[DM/NAME]]! We’ve gotten some seriously remarkable results for businesses like yours so I’m really excited for Eric to show you what we can do for you because I know you’ll be impressed. I just want to confirm you’ll have 20-30 minutes in front of your computer for our call.

Great - thanks, [[DM/NAME]]! Look forward to chatting DATE and TIME!

Rebuttals

Notes:

Do not give rebuttals to Gatekeepers
Say it with confidence and energy, like leaning forward in your chair
Address what they have said
Let them know it is normal/common/all good
ASK FOR THE APPOINTMENT

Send me an Email…

I can absolutely send you an email, and it will probably take you 5-10 minutes to go through everything but it would be canned and impersonal.

Instead, let’s take 10-15 minutes whenever you would already be in front of a computer reading your email and I can go over something personalized and customized for your business to show you how we can actually help make a real impact on your business.

So [[DM/NAME]] what time works best for you - a couple minutes later today or tomorrow morning?

I’ve tried something like this before…

I completely understand that you have tried different marketing (SEO, PPC, Whatever) in the past that didn’t work out and get the results you had hoped for. Just about every one of my clients had previously tried something in the past that didn’t work out, but when they saw how we were different and had helped businesses like theirs they were confident we could really help them. Let’s take 15-20 minutes in front of a computer and I can show you exactly how we can bring you more of the types of clients you are looking to take on. And show you how we are totally different from anything you’ve done before

So [[DM/NAME]] what time works best for you - a couple minutes later today or tomorrow morning?

Not interested...

[[DM/NAME]] - I’m sure you get calls like this all the time, so I completely understand, but this is something completely different as far as how we operate.

Before your pitch:

Let me do this, l’ll give you a 30 second description of what we do and if you are interested we can set up another time to talk. If not then no big deal - sound fair? GO INTO PITCH

After your pitch:

I get it, I know for a fact that it will be worth it for you to sit down with Eric to spend 15-20 minutes in front of a computer so I can show you exactly how we can bring you more of the types of clients you are looking to take on.

Worst case scenario - you spend 10-15 minutes learning from an expert on how you can get the inside track on the cutting edge techniques your industry is using to get new clients/jobs. Like I said, I know for a fact that is will be worth your time and more to sit down together really quick.

So [[DM/NAME]] what time works best for you - a couple minutes later today or tomorrow morning?

I’m all booked up (don’t need more business)…

[[DM/NAME]] I totally understand. A lot of the roofing companies that we work with are really busy. Let me ask you this… if someone calls you for a a re-roof job a week out from now would you be able to take them on or would you have to refer them out?

(no) -Wow, you’re really lucky - most the guys I speak with would love to take on a job like that. So really, what we do actually lays the groundwork to get you more calls in the next 3, 6, 9 months. I'm sure you wouldn't say no to some more calls during the slower parts of the year and I know that we could consistently bring you the types of leads that are most profitable for you. So, all I’m asking for is 20 to 30 minutes whenever you could be in front of a computer so that we can show you how it works and prove it to you.

(yes) - Okay great. I know that we could consistently bring you the types of leads that are most profitable for you. All I’m asking for is 20 to 30 minutes whenever you could be in front of a computer so that we can show you how it works and prove it to you.

Worst case scenario, you spend that time with us and get inside information on how our cutting edge approach will catapult you above the competitors out there that are dominating the marketplace. Best case scenario, you start getting some of those leads in.

So what time works best for you? Later today / or tomorrow morning?

We already have someone helping us with that (getting website on Google and maps)…

Oh that's awesome, I'm glad you recognize how important a part of marketing that is. So [[DM/NAME]] are you happy with the service providing? How many calls are you getting per week from people searching you out on Google Maps?

(they give you a number and seem happy with it) - Wow, you’re really lucky - most the guys I speak with would love to be getting those kinds of results. Well [[DM/NAME]] if you are already getting a great return on investment then there probably isn't much we can do to get you to see if we could do any better for...

(they're not sure) - OK gotcha. Well with us we are able to track each phone that comes from you maps or organic listings to prove that you're getting a good return on investment, so you know, you're not in the dark if you are wasting money or not. I know that we could consistently bring you the types of leads that are most profitable for you. All I’m asking for is 20 to 30 minutes whenever you could be in front of a computer so that we can show you how it works and prove it to you.

So what time works best for you? Later today / or tomorrow morning?

Frequently Asked Questions

Where are you located?

Our main office is in Denver, CO, but we serve Roofing businesses all across the USA

So you sell leads?

Not exactly. We are experts at getting your business ranked in the Maps in order to drive traffic to you from people actively searching for Roofing services in your area.

What exactly is this all about?

We specialize in helping Roofing companies get more jobs by getting your website and maps listing above your biggest competitors. This provides the greatest investment for your business by owning your own exclusive leads from people actively searching for your services.

How much does this cost? Just give me a ballpark?

We don't have a one size fits all package because every business has a unique position based on competition and location.

Our prices start as low as $299 per month and scale upwards to $1,500 or more. It's best to schedule the strategy call for a 1 on 1 assessment though. It's completely free and you would be under no obligation to buy if you don't feel the strategy is right for you.

Do I need to be on a computer for the strategy call?

Yes, our Roofing leads expert will be sharing his screen and showing a lot of important details about your competition and how you can beat them so it is pretty important.

Do you have any proof or reviews I can look at?

You know, I know there are some testimonials on our website at bymworks.com. But even better, if you speak with Eric can put you in touch with one of his satisfied clients. So what time works best for you to chat with him? Later today / or tomorrow morning?

Are there contracts?

No, we operate strictly on a month to month basis because we want to earn your business every single month. We know that by providing a valuable service that gets your phone ringing it will be a win/win for all of us.

Are you a telemarketer?

Actually no. We are just reaching out to see if it would make sense to partner up. Really all we have to offer is a free no-obligation conference call with our owner to see how your marketing strategy is working.

Let me think about it...

Definitely, big decisions for any business shouldn't be taken lightly. At the same time I'm sure the success of your business is important to you and really there is nothing to lose by having a quick chat with Eric. He really is an expert on all things marketing and how to get you a good return on investment. So, how about we schedule a time for me for you to chat with him so you can make a fair decision if he can help you or not?

How are you different from the other companies calling me?

We're a premier world-class agency that only does this and only does it for roofers. So you're not going to find anyone else who will get you the real results and inbound calls that we do. Also our core value is honesty so why don't we set up with a time to meet with Eric and he'll give you a straightforward at what you stand to gain, or not, by working with us. What time works best for you to chat with him? Later today / or tomorrow morning?

Voicemail Scripting

Cold Call/Referral VM #1:

USE AUTHORITATIVE TONE

Hi [[DM/Name]] (if you have it. Usually it’s recorded on the VM message, if you don’t, leave it out),

(SAY THIS WITH AUTHORITY)

This is [[YOUR NAME]]. I’m calling about sending you about 2-3 more weekly roof repair calls or re-roof calls from people in the [[area]].

To be clear [[DM Name]], this is not something like HomeAdvisor, Thumbtack or Google Ads. Give me a call back and we can just take 2-3 minutes to go over it. My direct line is [[YOUR BYMworks PHONE #]]. Thanks.

Cold Call/Referral VM #2:

USE AUTHORITATIVE TONE

Hey [[DM/Name]]

This is [[YOUR NAME]] again. I don’t know if you got my message the other day, but I’m calling to check in and make sure you’re interested in taking on like 2, 3 more re-roofs per week.

Like I mentioned [[DM/Name]], this is not something like HomeAdvisor, Thumbtack, whatever it is eh Give me a call back and we can take 2 minutes to go over it. My direct line is [[YOUR BYMworks PHONE #]]. Thanks.

Cold Call/Referral VM #3:

USE AUTHORITATIVE TONE

Hey this is [[YOUR NAME]] again, we are looking for a partner in your area to send you about 2-3 more roofing jobs per week. We only work with one company per area so this is the last time we’ll reach out. But if you are still interested in that at all please give me a call back so I can go over it with you - just a couple of minutes, 3 or 4 minutes. My number is [[YOUR BYMworks PHONE #]], and again [[YOUR NAME]]. Thank you.